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How vital can an affordable domain be?

One of the most vital preconditions for establishing a successful online presence is the domain. It is what visitors will discern first when they chance upon your website and what they will associate you with. The domain should be easy to memorize, but should also be something that informs your site's visitors what the web site is about.

Generic Top-Level Domain Names (gTLDs)

A domain as a rule consists of two fragments - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have domain.com, for example, ".com" is the TLD and "domain" is the SLD. There are a few sets of Top-Level Domain Names that you should contemplate before you select the domain you want. Your selection should be based on the intention of your web site and on its target audience. Let's have a gaze at the gTLDs, or generic Top-Level Domain Names - these are the most popular Top-Level Domains aimed to denote a specific function - .com (commercial enterprises), .net (network infrastructures), .biz (firms), .info (informational web sites), .org (organizations of a non-commercial character), .mobi (handheld devices), .asia (the Asia Pacific region), .name (persons or relatives), .pro (specific professions), and so on. As you can perceive, these Top-Level Domains encompass most realms of life, so you should go for the one that would indicate the purpose of your site best. There is no limitation as to who can register such domain names, but some of them include additional requirements to prove that you are eligible to own such a Top-Level Domain Name (.mobi and .pro, for example).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific Top-Level Domains. Each country has its own ccTLD. Opting for such a Top-Level Domain Name is good if your target group of visitors is from a specific country. Many folks would sooner purchase commodities or services from a local website, and if your target is Canada, for example, getting a .ca Top-Level Domain Name could boost the visits to your website.

URL Redirection

You can register several Top-Level Domain Names, which can redirect your site's visitors to a given web page such as domain.com, for example. This would increase the traffic and decrease the likelihood of someone snatching your visitors by using the same SLD with another Top-Level Domain Name - if you are not using a trademark.

Name Servers (NSs)

Each and every Top-Level Domain Name has domain records. The name server records (NS records, a.k.a. DNS records) disclose where the domain is hosted, in other words they point to the hosting firm whose name servers (NSs, a.k.a. DNSs) it is using at the moment. You can modify the DNSs of your domain at any moment. You can have your domain registered with one company and get the site hosting service itself from another. Therefore, if you register your domain and encounter decent website hosting solutions somewhere else at a later time, you can point your domain to the current provider's DNSs instantly.

Domain Name Server Records (DNS Records)

On the whole, as long as your domain uses a particular set of name servers, all its domain name server records will lead to the same web hosting provider. Some web site hosting vendors, though, allow you to edit specific domain name server records, like the A records and the MX records of your domain name. The A record is an Internet Protocol address, which discloses on which web server your web page is situated, whereas the MX records show which server handles the e-mail address accounts related to your domain name. For instance, if you take on a new site designer and he sets up an .ASP website that will be accommodated on his own Windows server, you may want to modify solely the Internet Protocol address (the A record) but not the MX records of your domain name. Hence, www.domain.com will direct to the Windows hosting server, but your e-mail address accounts or any sub-domain names like forum.domain.com or shop.domain.com will still be in your current Linux website hosting account. The .ASP environment is invented by Microsoft and calls for a Windows hosting server, even though a Linux server would be far more secure.

Moderately Priced TLDs Distributed by 'Exclusive Hosting'

Only a small number of web hosting vendors allow you to modify given domain name records and very often this an extra paid service. With Exclusive Hosting , you have a huge array of Top-Level Domain Names to choose from and you can edit all NS records or redirect the domain names through a forwarding tool at no extra charge. Because of that, 'Exclusive Hosting' would be your best choice when it comes to administering your domain and to setting up a successful presence on the World Wide Web.